Details for: Retail advertising and promotion / / › Ravensbourne University Library catalog

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Retail advertising and promotion / / Jay Diamond.

Publisher: New York : : Fairchild,, c2011Description: xvii, 430 p. : col. ill. ; 28 cm001: 13492ISBN: 1563678985; 9781563678981Subject(s): Advertising | Sales promotionDDC classification: 659.1

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	MAIN LIBRARY Book	PRINT	659.1 DIA (Browse shelf(Opens below))	1	Available		088867

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Previous	659.1 DES D&AD 12 /	659.1 DES Design and art direction '79. The 17th annual of British graphics, advertising, television and editorial design	659.1 DES Design and art direction 1968 : the annual of the sixth exhibition of British advertising, editorial, print and television design, organised by the Designers and Art Directors Association.	659.1 DIA Retail advertising and promotion / /	659.1 DOB When advertising tried harder. The sixties: the golden age of American advertising	659.1 DOU Complete guide to advertising	659.1 DUR How to make advertising work	Next

Enhanced descriptions from Syndetics:

Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.

Includes index.

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