Retail advertising and promotion / / Jay Diamond.
By: Diamond, Jay
Publisher: New York : : Fairchild,, c2011Description: xvii, 430 p. : col. ill. ; 28 cm001: 13492ISBN: 1563678985; 9781563678981Subject(s): Advertising | Sales promotionDDC classification: 659.1
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.1 DIA (Browse shelf(Opens below)) | 1 | Available | 088867 |
Enhanced descriptions from Syndetics:
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Includes index.
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