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Retail advertising and promotion / /

Diamond, Jay.

Retail advertising and promotion / / Jay Diamond. - New York : : Fairchild,, c2011. - xvii, 430 p. : col. ill. ; 28 cm.

Includes index.

ISBN: 1563678985 £65.00 9781563678981 £65.00

Subjects--Topical Terms:
Advertising
Sales promotion.

Dewey Class. No.: 659.1

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