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Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.

By: Abbing, Erik RoscamContributor(s): ProQuest (Firm)Series: Required reading range : module readerPublisher: Lausanne, Switzerland : AVA Pub. SA, 2010Description: 208 p. : col. ill001: 45190Subject(s): Branding (Marketing) | Advertising | Technological innovationsGenre/Form: Electronic books.LOC classification: HF5415.1255 | .R67 2010Online resources: Click to View

Contents:

pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	E-BOOK (Browse shelf(Opens below))	1	Available		45190-1001

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	E-BOOK Designing for small screens mobile phones, smart phones, PDAs, pocket PCs, navigation systems, MP3 players, game consoles /	E-BOOK Exhibition design	E-BOOK Online marketing	E-BOOK Brand-driven innovation strategies for development and design /	E-BOOK Animated performance bringing imaginary animal, human and fantasy characters to life /	E-BOOK Design principles	E-BOOK Layout	Next

Includes bibliographical references and index.

pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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