Brand-driven innovation strategies for development and design /
Abbing, Erik Roscam.
Brand-driven innovation strategies for development and design / [electronic resource] : Erik Roscam Abbing. - Lausanne, Switzerland : AVA Pub. SA, 2010. - 208 p. : col. ill. - Required reading range : module reader .
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Advertising.
Technological innovations.
Electronic books.
HF5415.1255 / .R67 2010
Brand-driven innovation strategies for development and design / [electronic resource] : Erik Roscam Abbing. - Lausanne, Switzerland : AVA Pub. SA, 2010. - 208 p. : col. ill. - Required reading range : module reader .
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Advertising.
Technological innovations.
Electronic books.
HF5415.1255 / .R67 2010