Brand-driven innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
Series: Required reading range : module readerPublisher: Lausanne, Switzerland : AVA Pub. SA, 2010Description: 208 p. : col. ill001: 45190Subject(s): Branding (Marketing) | Advertising | Technological innovationsGenre/Form: Electronic books.LOC classification: HF5415.1255 | .R67 2010Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | 1 | Available | 45190-1001 |
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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