Analyzing music in TV commercials : television commercials and consumer choice / Nicolai Graakjaer.
Series: Routledge interpretive marketing research series: 20.Publisher: New York, New York ; Oxfordshire, England : Routledge, 2015Copyright date: ©2015Description: 1 online resource (183 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44990ISBN: 9781315770277 (e-book)Subject(s): Music in advertising | Television advertising | Television and musicGenre/Form: Electronic books.Additional physical formats: Print version:: Analyzing music in TV commercials : television commercials and consumer choice.DDC classification: 781.5/4 LOC classification: ML3790 | .G676 2015Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 781.54 23 (Browse shelf(Opens below)) | 1 | Available | 44990-1001 |
Enhanced descriptions from Syndetics:
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music 'outside' the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments on this title.