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Analyzing music in TV commercials : television commercials and consumer choice /

Graakjær, Nicolai,

Analyzing music in TV commercials : television commercials and consumer choice / Nicolai Graakjaer. - 1 online resource (183 pages) : illustrations. - Routledge Interpretive Marketing Research ; 20 . - Routledge interpretive marketing research series ; 20. .

Includes bibliographical references and index.

ISBN: 9781315770277 (e-book)

Subjects--Topical Terms:
Music in advertising.
Television advertising.
Television and music.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: ML3790 / .G676 2015

Dewey Class. No.: 781.5/4

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