Packaging the brand [electronic resource] : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.
Series: Required reading rangeCourse reader: ; AVA academia: Publisher: Lausanne : AVA Publishing SA, 2018Edition: First edDescription: 1 online resource (208 p.) : ills001: 44199ISBN: 9781350096516 (online)Subject(s): Packaging -- Design | Branding (Marketing)LOC classification: TS195.4 | .A43 2018Online resources: Click here to access online Also issued in print.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44199.1) (Browse shelf(Opens below)) | 1 | Available | 44199-1001 |
Browsing MAIN LIBRARY shelves, Shelving location: Electronic Books, Collection: ONLINE Close shelf browser (Hides shelf browser)
XX(44195.1) The visual dictionary of graphic design | XX(44197.1) The fundamentals of typography | XX(44198.1) Lighting | XX(44199.1) Packaging the brand the relationship between packaging design and brand identity / | XX(44201.1) Thinking objects : contemporary approaches to product design / | XX(44205.1) Urban design | XX(44206.1) Setting up a successful jewellery business |
1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.
"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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