Details for: Packaging the brand the relationship between packaging design and brand identity /

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Packaging the brand [electronic resource] : the relationship between packaging design and brand identity / Gavin Ambrose, Paul Harris.

Contributor(s): Harris, Paul, 1971-

Series: Required reading rangeCourse reader: ; AVA academia: Publisher: Lausanne : AVA Publishing SA, 2018Edition: First edDescription: 1 online resource (208 p.) : ills001: 44199ISBN: 9781350096516 (online)Subject(s): Packaging -- Design | Branding (Marketing)LOC classification: TS195.4 | .A43 2018Online resources: Click here to access online Also issued in print.

Contents:

1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.

Summary: "While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications.

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	XX(44199.1) (Browse shelf(Opens below))	1	Available		44199-1001

1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.

"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications.

Also issued in print.

Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns

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