MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02028nam a22003611a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
44199 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210222154449.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180920s2018 sz a o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781350096516 (online) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9782940411412 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UtOrBLW |
| Language of cataloging |
eng |
| Transcribing agency |
UtOrBLW |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TS195.4 |
| Item number |
.A43 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ambrose, Gavin. |
| 9 (RLIN) |
221 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Packaging the brand |
| Medium |
[electronic resource] : |
| Remainder of title |
the relationship between packaging design and brand identity / |
| Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Lausanne : |
| Name of publisher, distributor, etc. |
AVA Publishing SA, |
| Date of publication, distribution, etc. |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (208 p.) : |
| Other physical details |
ills. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Required reading range course reader |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
AVA academia |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Also issued in print. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
London : |
| Agency responsible for reproduction |
Bloomsbury Publishing, |
| Date of reproduction |
2014. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access limited by licensing agreement. |
| Fixed-length data elements of reproduction |
s2014 dcunns |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Packaging |
| General subdivision |
Design. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harris, Paul, |
| Dates associated with a name |
1971- |
| 9 (RLIN) |
4768 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Required reading range. |
| Name of part/section of a work |
Course reader. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
AVA academia. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dx.doi.org/10.5040/9781350096516?locatt=label:secondary_appliedVisualArts">http://dx.doi.org/10.5040/9781350096516?locatt=label:secondary_appliedVisualArts</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |