Big brand theory / [chief editor, Wang Shaoqiang].
Contributor(s): Wang, Shaoqiang
Publisher: Berkeley, Calif. : Gingko, c2011Description: 255 p. : col. ill. ; 28 cm001: 43269ISBN: 9781584234456 (hbk.) :Subject(s): Branding (Marketing) | Business and ManagementDDC classification: 658.827 BIG LOC classification: HF5415.1255Summary: 'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.827 BIG (Browse shelf(Opens below)) | 1 | Available | 112907 |
Enhanced descriptions from Syndetics:
BIG BRAND THEORY is a spectacular 'best of' compilation featuring the highest-profile branding campaigns. Case studies illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns. Richly illustrated, BIG BRAND THEORY is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
Includes index.
'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness.
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