Big brand theory / (Record no. 30670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00921nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43269 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210222154305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120305s2011 caua f 001|0 eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781584234456 (hbk.) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BIG |
| 245 00 - TITLE STATEMENT | |
| Title | Big brand theory / |
| Statement of responsibility, etc. | [chief editor, Wang Shaoqiang]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley, Calif. : |
| Name of publisher, distributor, etc. | Gingko, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | 'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management. |
| Source of heading or term | eflch |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wang, Shaoqiang. |
| 9 (RLIN) | 19505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 11/06/2018 | 658.827 BIG | 112907 | 23/07/2021 | 1 | 22/02/2021 | Book |