Big brand theory /
Big brand theory /
[chief editor, Wang Shaoqiang].
- Berkeley, Calif. : Gingko, c2011.
- 255 p. : col. ill. ; 28 cm.
Includes index.
'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness.
9781584234456 (hbk.) : No price
Branding (Marketing)
Business and Management.
HF5415.1255
658.827 BIG
Includes index.
'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness.
9781584234456 (hbk.) : No price
Branding (Marketing)
Business and Management.
HF5415.1255
658.827 BIG