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The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.

by Adamson, Allen P.

001: 21593Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: Call number: 658.827 ADA (1).
Concept to customer [electronic resource] / Virginia Grose.

by Grose, Virginia | ProQuest (Firm).

001: 45207Publisher: Lausanne, Switzerland : AVA Academia, 2012Online access: Click to View Availability: Items available for loan: Call number: E-BOOK (1).
Creativity in product innovation / by Jacob Goldenberg

by Goldenberg, Jacob | Mazursky, David.

001: 10055Publisher: Cambridge New York : Cambridge University Press, c2002Availability: Items available for loan: Call number: 658.575 GOL (1).
Fashion design and product development

by Carr, Harold | Pomeroy, John.

001: 407Publisher: Blackwell, 1992Availability: Items available for loan: Call number: 746.92 CAR (1).
Markets of one : creating customer-unique value through mass customization / edited by James H. Gilmore and B. Joseph Pine.

by Gilmore, James H | Pine, B. Joseph.

001: 8276Publisher: New York : Harvard Business School, 2000Availability: Items available for loan: Call number: 658.575 GIL (1).
The essential persona lifecycle [electronic resource] : your guide to building and using personas / Tamara Adlin and John Pruitt.

by Adlin, Tamara | Pruitt, John | ProQuest (Firm).

001: 44538Publisher: Burlington, Mass. : Morgan Kaufmann, 2010Online access: Click to View Availability: Items available for loan: Call number: E-BOOK (1).
Vision and values in design management / by David Hands.

by Hands, David.

001: 12722Publisher: Lausanne : AVA Academia, 2008Availability: Items available for loan: Call number: 658.575 HAN (1).
Beyond branding : how the new values of transparency and integrity are changing the world of brands / by Nicholas Ind. [editor]

by Ind, Nicholas.

001: 11031Publisher: London : Kogan Page, 2003Availability: Items available for loan: Call number: 658.82 IND (2).
Citizen brands : putting society at the heart of your business / Michael Willmott.

by Willmott, Michael.

001: 10050Publisher: Chichester : Wiley, 2003Availability: Items available for loan: Call number: 658.82 WIL (1).
The essential persona lifecycle : your guide to building and using personas / Tamara Adlin and John Pruitt.

by Adlin, Tamara | Pruitt, John.

001: 41359Publisher: Amsterdam ; London : Morgan Kaufmann, c2010Availability: Items available for loan: Call number: 658.503 ADL (1).
The luxury strategy: break the rules of marketing to build luxury brands / J.N. Kapferer and V. Bastien.

by Kapferer, Jean-Nol | Bastien, Vincent [editor].

001: 27516Edition: 2nd edition.London : Kogan Page, 2012Availability: No items available :
Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.

by Earl, Steve | Waddington, Stephen | ProQuest (Firm).

001: 44712Publisher: London : Bloomsbury Pub., 2012Online access: Click to View Availability: Items available for loan: Call number: XX(44712.1) (1).
The fashion business: theory, practice, image

by White, Nicola.

001: 7263Publisher: Berg, 2000Availability: Items available for loan: Call number: 338.47391 WHI (3).
Luxury talent management [electronic resource] : leading and managing a luxury brand / Michel Gutsatz and Gilles Auguste.

by Gutsatz, Michel | Auguste, Gilles | ProQuest (Firm).

001: 44856Publisher: Basingstoke [England] : Palgrave Macmillan, 2013Online access: Click to View Availability: Items available for loan: Call number: 658.827 23 (1).
Lifestyle brands [electronic resource] : a guide to aspirational marketing / Stefania Saviolo, Antonio Marazza.

by Saviolo, Stefania | Marazza, Antonio | ProQuest (Firm).

001: 44802Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Online access: Click to View Availability: Items available for loan: Call number: XX(44802.1) (1).
The experience economy / B. Joseph Pine II, James H. Gilmore.

by Pine, B. Joseph [author.] | Gilmore, James H [author.].

001: EBC5181949Edition: Updated edition.Publisher: Boston, Massachusetts : Harvard Business School Press, 2011Copyright date: �2011Online access: Click to View Availability: Items available for loan: Call number: E-BOOK (1).
The art of innovation : lessons in creativity from IDEO America's leading design firm / by Tom Kelley

by Kelley, Tom.

001: 12817Publisher: London : Profile, 2001Availability: Items available for loan: Call number: 658.575 KEL (3).
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