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Markets of one : creating customer-unique value through mass customization / edited by James H. Gilmore and B. Joseph Pine.
Contributor(s): Gilmore, James H
| Pine, B. JosephPublisher: New York : Harvard Business School, 2000Description: 240p. 24 cm001: 8276ISBN: 1578512387Subject(s): Product management | Relationship marketing | Product developmentDDC classification: 658.575 GIL
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.575 GIL (Browse shelf(Opens below)) | 1 | Available | 079447 |
Enhanced descriptions from Syndetics:
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
Includes index.
Table of contents provided by Syndetics
- Introduction: Customization That Counts (p. vii)
- Part I The Demise of Mass Markets
- 1 The Emerging Theory of Manufacturing (p. 3)
- 2 Marketing in an Age of Diversity (p. 17)
- Part II Efficiently Serving Customers Uniquely
- 3 Managing in an Age of Modularity (p. 35)
- 4 Do You Want to Keep Your Customers Forever? (p. 53)
- 5 Is Your Company Ready for One-to-One Marketing? (p. 75)
- Part III The Business of Mass Customization
- 6 Breaking Compromises, Breakaway Growth (p. 99)
- 7 The Four Faces of Mass Customization (p. 115)
- 8 Versioning: The Smart Way to Sell Information (p. 133)
- 9 Making Mass Customization Work (p. 149)
- 10 Managing by Wire (p. 167)
- Executive Summaries (p. 185)
- About the Contributors (p. 193)
- Index (p. 199)
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