The Elgar companion to consumer research and economic psychology / edited by Peter E. Earl and Simon Kemp.
Publisher: Cheltenham : Edward Elgar, c1999Description: xxii, 649 p. : ill. ; 24 cm001: BDZ0005120113ISBN: 9781843760603 (pbk.) :Other title: Companion to consumer research and economic psychologySubject(s): Consumers -- Research | Consumer behavior
| Economics -- Psychological aspects | Business and Management | Consumerism | Behavioural theory (Behaviourism) | Market research | Reference works | Behavioural economicsDDC classification: 658.8342 LOC classification: HF5415.32 | .E48 1999Summary: International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology. This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.8342 EAR (Browse shelf(Opens below)) | 1 | Available | 114531 |
Enhanced descriptions from Syndetics:
This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.
The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.
The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.
Includes bibliographical references and index.
International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology. This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.
Reviews provided by Syndetics
CHOICE Review
Edited by Earl (Lincoln Univ., New Zealand) and Kemp (Univ. of Canterbury, New Zealand), this volume contains a massive collection of information on human behavior related to business and economics. Contributions by 115 scholars and researchers ensure expert knowledge in each specific field. Sufficient space, at least several pages, is accorded each entry in order to provide adequate explanation and background. The wide range of topics is presented in alphabetical order, which should appeal to scholars and professionals. While a reader of more modest background may find it difficult to obtain perspective, excellent and uniform editing assures readability and invites browsing, via keywords, over several topics. Essentially quantitative topics are treated without reliance on mathematics, yet understanding is provided authoritatively and with sufficient rigor. Bibliographies following each entry serve as springboards for further investigation. Readers seeking to supplement the information in this work with mathematical approaches could utilize a companion volume, such as Wolfgang J. Koschnick's Dictionary of Social and Market Research (1996). Comprehensive index. Recommended for upper-division undergraduate through professional collections. W. C. Struning Seton Hall UniversityThere are no comments on this title.