The Elgar companion to consumer research and economic psychology /
The Elgar companion to consumer research and economic psychology /
Companion to consumer research and economic psychology
edited by Peter E. Earl and Simon Kemp.
- Cheltenham : Edward Elgar, c1999.
- xxii, 649 p. : ill. ; 24 cm.
Includes bibliographical references and index.
International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology. This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.
9781843760603 (pbk.) : 29.95
Consumers--Research.
Consumer behavior.
Economics--Psychological aspects.
Business and Management.
Consumerism
Behavioural theory (Behaviourism)
Market research
Reference works
Behavioural economics
HF5415.32 / .E48 1999
658.8342
Includes bibliographical references and index.
International in scope, this volume provides an in-depth overview of the present state of knowledge and theory in the fields of consumer research and economic psychology. This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.
9781843760603 (pbk.) : 29.95
Consumers--Research.
Consumer behavior.
Economics--Psychological aspects.
Business and Management.
Consumerism
Behavioural theory (Behaviourism)
Market research
Reference works
Behavioural economics
HF5415.32 / .E48 1999
658.8342