The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.
Series: Traditions in American cinema: Publisher: Edinburgh : Edinburgh University Press, [2019]Copyright date: ©2019Description: 1 online resource (xvi, 317 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44241ISBN: 9781474419239 (e-book)Subject(s): Mass media -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Franchise era : managing media in the digital economy.DDC classification: 302.23068 LOC classification: P96.M34 | .F736 2019Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | 1 | Available | 44241-1001 |
Enhanced descriptions from Syndetics:
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms.
Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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