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The franchise era : managing media in the digital economy /

The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber. - 1 online resource (xvi, 317 pages) : illustrations. - Traditions in American cinema . - Traditions in American cinema. .

ISBN: 9781474419239 (e-book)

Subjects--Topical Terms:
Mass media--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: P96.M34 / .F736 2019

Dewey Class. No.: 302.23068

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