Brand anarchy [electronic resource] : managing corporate reputation / Steve Earl and Stephen Waddington.
Publisher: London : Bloomsbury Pub., 2012Description: xvi, 256 p001: 44712Subject(s): Brand name products | Product management | Corporate imageGenre/Form: Electronic books.LOC classification: HD69.B7 | E27 2012Online resources: Click to ViewItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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eBooks | MAIN LIBRARY Electronic Books | ONLINE | XX(44712.1) (Browse shelf(Opens below)) | 1 | Available | 44712-1001 |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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