Brand anarchy managing corporate reputation /
Earl, Steve.
Brand anarchy managing corporate reputation / [electronic resource] : Steve Earl and Stephen Waddington. - London : Bloomsbury Pub., 2012. - xvi, 256 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product management.
Corporate image.
Electronic books.
HD69.B7 / E27 2012
Brand anarchy managing corporate reputation / [electronic resource] : Steve Earl and Stephen Waddington. - London : Bloomsbury Pub., 2012. - xvi, 256 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Brand name products.
Product management.
Corporate image.
Electronic books.
HD69.B7 / E27 2012