Marketing fashion footwear [electronic resource] : the business of shoes / Fiona Armstrong-Gibbs and Tamsin McLaren.
Series: Required reading rangePublisher: London ; New York : Fairchild Books, 2016Description: 1 online resource001: 44076ISBN: 9781474222310 (online)Subject(s): Footwear industry | Fashion merchandising | Shoes -- MarketingAdditional physical formats: OriginalDDC classification: 685/.3100688 LOC classification: HD9787.A2 | A76 2017Online resources: Click here to access online Also issued in print.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | E-BOOK (Browse shelf(Opens below)) | 1 | Available | 44076-1001 |
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
Also issued in print.
Electronic reproduction. London : Bloomsbury Publishing, 2014. Available via World Wide Web. Access limited by licensing agreement. s2014 dcunns
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