Marketing fashion footwear the business of shoes /
Armstrong-Gibbs, Fiona.
Marketing fashion footwear the business of shoes / [electronic resource] : Fiona Armstrong-Gibbs and Tamsin McLaren. - London ; New York : Fairchild Books, 2016. - 1 online resource - Required reading range .
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474222310 (online)
Footwear industry.
Fashion merchandising.
Shoes--Marketing.
HD9787.A2 / A76 2017
685/.3100688
Marketing fashion footwear the business of shoes / [electronic resource] : Fiona Armstrong-Gibbs and Tamsin McLaren. - London ; New York : Fairchild Books, 2016. - 1 online resource - Required reading range .
Includes bibliographical references and index.
The fashion footwear consumer -- Footwear design, construction and production -- The global footwear trade -- The retail and e-tail landscape -- Management strategies for retail growth -- Visual merchandising and design concepts of retail, e-tail and wholesale -- Brand identity and protection -- Brand management -- Marketing communications; media & PR.
Electronic reproduction.
London :
Bloomsbury Publishing,
2014.
Available via World Wide Web.
Access limited by licensing agreement.
9781474222310 (online)
Footwear industry.
Fashion merchandising.
Shoes--Marketing.
HD9787.A2 / A76 2017
685/.3100688