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Online Reading Lists (Talis)

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		Beat accelerating customer expectations with trend-driven innovation / Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu ; foreword by Alexander Osterwalder. by Mason, Henry [author.] \| Mattin, David [author.] \| Luthy, Maxwell [author.] \| Dumitrescu, Delia [author.]. 001: 42504Publisher: Hoboken, New Jersey : Wiley, [2015]Copyright date: ©2015Other title: Trend-driven innovation.Availability: Items available for loan: Call number: 658.812 MAS (1). Place hold Add to cart (remove)
		How to wow : 68 effortless ways to make every customer experience amazing / Adrian Swinscoe. by Swinscoe, Adrian [author.]. 001: 45253Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Online access: Click to View Availability: Items available for loan: Call number: 658.812 23 (1). Add to cart (remove)
		Extreme trust : honesty as a competitive advantage / Don Peppers & Martha Rogers. by Peppers, Don \| Rogers, Martha, 1952-. 001: 21630Publisher: London : Michael Joseph, 2012Availability: Items available for loan: Call number: 658.812 PEP (1). Place hold Add to cart (remove)
		Customer innovation : delivering a customer-led strategy for sustainable growth / Marion Debruyne, Koen Tackx. by Debruyne, Marion [author.] \| Tackx, Koen [author.]. 001: EBC5639372Edition: Second edition.Publisher: London, England ; New York, New York ; New Delhi, India : Kogan Page, 2019Online access: Click to View Availability: Items available for loan: Call number: E-BOOK (1). Add to cart (remove)
		Value proposition design: how to create products and services customers want / Alexander Osterwalder [and three others]. by Osterwalder, Alexander [author.]. 001: 26943Publisher: Hoboken : John Wiley & Sons, [2014]Availability: Items available for loan: Call number: 658.4012 OST (1). Place hold Add to cart (remove)
		Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez. by Rodriguez, Miri [author.]. 001: 022539068Publisher: London : Kogan Page Limited, 2020Copyright date: ©2020Other title: Put customers at the heart of your brand story.Availability: Items available for loan: Call number: 658.827 ROD (1). Place hold Add to cart (remove)
		Complicated lives : the malise of modernity / Michael Willmott and William Nelson. by Willmott, Michael, 1952- \| Nelson, William, 1974-. 001: 42768Publisher: Chichester : Wiley, 2005Availability: Items available for loan: Call number: 658.812 WIL (1). Place hold Add to cart (remove)
		The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by Dempster, Craig [author.] \| Lee, John, 1974- [author.]. 001: 44993Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015Online access: Click to View Availability: Items available for loan: Call number: E-BOOK (1). Add to cart (remove)
		Youtility : why smart marketing is about help not hype / Jay Baer. by Baer, Jay, 1969- [author.]. 001: 27128Publisher: New York : Portfolio, 2014Availability: Items available for loan: Call number: 658.8 BAE (1). Place hold Add to cart (remove)
		Likeable social media : how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen. by Kerpen, Dave. 001: 14191Publisher: New York ; London : McGraw Hill, 2011Availability: Items available for loan: Call number: 658.872 KER (1). Place hold Add to cart (remove)
		The cluetrain manifesto / Rick Levine ... [et al.]. by Levine, Rick. 001: 22170Edition: 10th anniversary ed.Publisher: New York : BasicBooks, 2011Availability: Items available for loan: Call number: 303.4833 CLU (1). Place hold Add to cart (remove)
		Trust as the key to loyalty in business-to-consumer exchanges [electronic resource] : trust building measures in the banking industry / Tara Ebert ; with a foreword by Arnold Picot. by Ebert, Tara \| Picot, Arnold \| ProQuest (Firm). 001: 44645Edition: 1st ed.Publisher: Wiesbaden [Germany] : Gabler, 2009Online access: Click to View Availability: Items available for loan: Call number: XX(44645.1) (1). Add to cart (remove)
		Brand storytelling : put customers at the heart of your brand story / Miri Rodriguez. by Rodriguez, Miri [author.]. 001: BDZ0051061860Edition: Second edition.Publisher: London : KoganPage, 2023Availability: Items available for loan: Call number: 658.827 ROD (3). Place hold Add to cart (remove)

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