Enhanced descriptions from Syndetics:

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media :

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Table of contents provided by Syndetics

• Acknowledgments (p. vii)
• Introduction (p. 1)
• Chapter 1 Listen First, and Never Stop Listening (p. 13)
• Chapter 2 Way Beyond "Women 25 to 54": Define Your Target Audience Better than Ever (p. 25)
• Chapter 3 Thinkùand ActùLike Your Consumer (p. 39)
• Chapter 4 Invite Your Customers to Be Your First Fans (p. 51)
• Chapter 5 Engage: Create True Dialogue with, and Between, Your Customers (p. 63)
• Chapter 6 Respond Quickly to Ail Bad Comments (p. 75)
• Chapter 7 Respond to the Good Comments, Too (p. 85)
• Chapter 8 Be Authentic (p. 95)
• Chapter 9 Be Honest and Transparent (p. 107)
• Chapter 10 Should You Ask a Lot of Questions? (p. 117)
• Chapter 11 Provide Value (Yes, for Free!) (p. 129)
• Chapter 12 Share Stories (They're Your Social Currency!) (p. 141)
• Chapter 13 Inspire Your Customers to Share Stories (p. 153)
• Chapter 14 Integrate Social Media into the Entire Customer Experience (p. 165)
• Chapter 15 Use Social Network Ads for Greater Impact (p. 175)
• Chapter 16 Admit When You Screw Up, Then Leverage Your Mistakes (p. 187)
• Chapter 17 Consistently Deliver Excitement, Surprise, and Delight (p. 199)
• Chapter 18 Don't Sell! Just Make It Easy and Compelling for Customers to Buy (p. 209)
• Conclusion: Just Be Likeable (p. 221)
• Appendix: A Refresher Guide to the Social Networks That Matter Most (p. 225)
• Notes (p. 251)
• Index (p. 253)