Beyond design : the synergy of apparel product development / by Sandra Keiser
By: Keiser, Sandra J
Contributor(s): Garner, Myrna BPublisher: New York : Fairchild, 2003Description: 449p. ill. b/w 28cm001: 10622ISBN: 1563672170Subject(s): Fashion forecasting | Branding | Business plans | Fashion industry | Consumer behaviour | Colour | Social conditions and trends | Marketing | Market research | Product developmentDDC classification: 746.9206 KEI
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 746.9206 KEI (Browse shelf(Opens below)) | 1 | Available | 081770 |
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| 746.9206 HAM Fashion branding unraveled / / | 746.9206 JAC Mastering fashion marketing / | 746.9206 JAC The fashion handbook / | 746.9206 KEI Beyond design : the synergy of apparel product development / | 746.9206 MBO Fashion school survival guide / | 746.9206 MCK Fashion forecasting / | 746.9206 MCK Fashion forecasting / |
Enhanced descriptions from Syndetics:
Deals with the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications and pricing to sourcing. This title demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay.
Includes diagrams
Includes tables
Includes index
Table of contents provided by Syndetics
- Planning for Success
- The Role of Product Development in the Apparel Supply Chain
- Consumer Markets
- Business Planning
- Creative Planning
- Trend Forecasting
- Colour Management
- Fabrication
- Garment Styling
- Line Planning and Development
- Technical Design
- Translating Concept to Product
- Findings and Trim
- Sizing and Fit
- Quality Assurance
- Production Planning
- The Role of Sourcing in Product Development
- Costing and Pricing
- Planning Production Distribution
- Final Stages and Future Trends
- Text Features
- The context of a global, agile manufacturing environment
- Best practices of major product developers
- Features boxes focusing on new technology and processes described in trade publications
- Resources for additional research
- Challenging hands-on product development activities
- Instructor's Guide includes course outlines, suggestions for teaching each chapter, and guidelines for overseeing and evaluating product development projects
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