Beyond design : the synergy of apparel product development /
Keiser, Sandra J.
Beyond design : the synergy of apparel product development / by Sandra Keiser - New York : Fairchild, 2003 - 449p. ill. b/w 28cm.
Includes diagrams Includes tables Includes index
1563672170
Fashion forecasting
Branding
Business plans
Fashion industry
Consumer behaviour
Colour
Social conditions and trends
Marketing
Market research
Product development
746.9206 KEI
Beyond design : the synergy of apparel product development / by Sandra Keiser - New York : Fairchild, 2003 - 449p. ill. b/w 28cm.
Includes diagrams Includes tables Includes index
1563672170
Fashion forecasting
Branding
Business plans
Fashion industry
Consumer behaviour
Colour
Social conditions and trends
Marketing
Market research
Product development
746.9206 KEI