Beyond design : the synergy of apparel product development /

Keiser, Sandra J.

Beyond design : the synergy of apparel product development / by Sandra Keiser - New York : Fairchild, 2003 - 449p. ill. b/w 28cm.

Includes diagrams Includes tables Includes index

1563672170


Fashion forecasting
Branding
Business plans
Fashion industry
Consumer behaviour
Colour
Social conditions and trends
Marketing
Market research
Product development

746.9206 KEI

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