Likeable social media : how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) /
Kerpen, Dave.
Likeable social media : how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen. - New York ; London : McGraw Hill, 2011. - x, 260 p. ill. 23 cm.
9780071762342
Internet marketing.
Online social networks.
Social media--economic aspects.
Customer relations.
Branding (Marketing)
658.872 KER
Likeable social media : how to delight your customers, create an irresistable brand, and be generally amazing on facebook (and other social networks) / Dave Kerpen. - New York ; London : McGraw Hill, 2011. - x, 260 p. ill. 23 cm.
9780071762342
Internet marketing.
Online social networks.
Social media--economic aspects.
Customer relations.
Branding (Marketing)
658.872 KER