Advertising, gender and society : a psychological perspective / Magdalena Zawisza-Riley.
Publisher: London : Routledge, 2019Edition: First editionDescription: xvii, 211 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volume001: BDZ0039695026ISBN: 9781138501379 (pbk.) :Subject(s): Advertising -- Psychological aspects | Sex role in advertising | Business and Management | Business & Management | Gender studies, gender groups | Psychological theory & schools of thought | Psychology of gender | Social, group or collective psychology | Occupational & industrial psychology | Media studies
| Psychology | AdvertisingDDC classification: 659.1019 LOC classification: HF5822 | .Z39 2019| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 659.1019 ZAW (Browse shelf(Opens below)) | 1 | Available | 114534 |
Enhanced descriptions from Syndetics:
Advertising, Gender and Societyexplores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.
Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
t;/P>Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Includes QR code.
Includes bibliographical references and index.
About the authorAcknowledgementsPrefacePart I: Key Concepts: Advertising, Gender and SocietyChapter 1: Advertising, Culture and SocietyChapter 2: The Concepts of Gender, Sex and CultureChapter 3: Portrayal of Gender in AdvertisingChapter 4: The Effects of Gendered Advertisements on AudiencesPart II: Gender, Sex and Advertising EffectivenessChapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered AdsChapter 7: Sex, Gender and Processing Gendered Advertising ContentPart III: Recommendations for the Audience, Marketers and Policy MakersChapter 8: How Can Audiences Protect Themselves?Chapter 9: How Could Marketers Help Themselves and Others?Chapter 10: What (More) Could Policy Makers Do?ReferencesIndex
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
Table of contents provided by Syndetics
- List of figures (p. ix)
- List of tables (p. xi)
- About the author (p. xii)
- Acknowledgements (p. xiii)
- Preface (p. xiv)
- Part I Key concepts: Advertising, gender and society (p. 1)
- 1 Advertising, culture and society (p. 3)
- 2 The concepts of gender, sex and culture (p. 17)
- 3 Portrayal of gender in advertising (p. 34)
- 4 The effects of gendered ads on audiences (p. 54)
- Part II Gender, sex and advertising effectiveness (p. 71)
- 5 The effectiveness of gendered ads (p. 73)
- 6 Psychographic gender as a predictor of the effectiveness of gendered ads (p. 94)
- 7 Sex, gender and processing gendered advertising content (p. 113)
- Part III Recommendations for the audience, marketers and policy makers (p. 133)
- 8 How can audiences protect themselves? (p. 135)
- 9 How could marketers help themselves and others? (p. 147)
- 10 What (more) could policy makers do? (p. 159)
- References (p. 172)
- Index (p. 199)
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