Advertising, gender and society : (Record no. 38998)

MARC details
000 -LEADER
fixed length control field 04270nam a2200685 i 4500
001 - CONTROL NUMBER
control field BDZ0039695026
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221006145351.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190617s2019 enka f b 001|0|eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138501379 (pbk.) :
Terms of availability 34.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781315144306 (ebook) :
Terms of availability No price
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .Z39 2019
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
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Subject category code KJ
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Subject category code JMG
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Subject category code JMH
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Subject category code JMJ
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Subject category code JFD
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Subject category code JM
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
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Subject category code JBSF
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Subject category code JMA
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072 #7 - SUBJECT CATEGORY CODE
Subject category code JMG
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Subject category code JMH
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Subject category code JMJ
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072 #7 - SUBJECT CATEGORY CODE
Subject category code JBCT
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072 #7 - SUBJECT CATEGORY CODE
Subject category code JM
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072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSA
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zawisza, Magdalena J.
Relator term author.
245 10 - TITLE STATEMENT
Title Advertising, gender and society :
Remainder of title a psychological perspective /
Statement of responsibility, etc. Magdalena Zawisza-Riley.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 211 pages :
Other physical details illustrations (black and white) ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
336 ## - CONTENT TYPE
Content type term still image
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 20190704
Availability status code POD
500 ## - GENERAL NOTE
General note Includes QR code.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note About the authorAcknowledgementsPrefacePart I: Key Concepts: Advertising, Gender and SocietyChapter 1: Advertising, Culture and SocietyChapter 2: The Concepts of Gender, Sex and CultureChapter 3: Portrayal of Gender in AdvertisingChapter 4: The Effects of Gendered Advertisements on AudiencesPart II: Gender, Sex and Advertising EffectivenessChapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered AdsChapter 7: Sex, Gender and Processing Gendered Advertising ContentPart III: Recommendations for the Audience, Marketers and Policy MakersChapter 8: How Can Audiences Protect Themselves?Chapter 9: How Could Marketers Help Themselves and Others?Chapter 10: What (More) Could Policy Makers Do?ReferencesIndex
520 8# - SUMMARY, ETC.
Summary, etc. Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
Expansion of summary note Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sex role in advertising.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Gender studies, gender groups
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Psychological theory & schools of thought
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Psychology of gender
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social, group or collective psychology
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Occupational & industrial psychology
Source of heading or term thema
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media studies
Source of heading or term thema
9 (RLIN) 15424
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Psychology
Source of heading or term thema
9 (RLIN) 15944
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Source of heading or term thema
9 (RLIN) 13459
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PRINT MAIN LIBRARY MAIN LIBRARY Book 06/10/2022 36.99   659.1019 ZAW 114534 06/10/2022 1 36.99 06/10/2022 Book

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