MARC details
000 -LEADER |
fixed length control field |
04270nam a2200685 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0039695026 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221006145351.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190617s2019 enka f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138501379 (pbk.) : |
Terms of availability |
34.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9781315144306 (ebook) : |
Terms of availability |
No price |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
.Z39 2019 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JFSJ |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMA |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMG |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMH |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMJ |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JFD |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JM |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBSF |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMA |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMG |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMH |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JMJ |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JBCT |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
JM |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJSA |
Source |
thema |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1019 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Zawisza, Magdalena J. |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Advertising, gender and society : |
Remainder of title |
a psychological perspective / |
Statement of responsibility, etc. |
Magdalena Zawisza-Riley. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 211 pages : |
Other physical details |
illustrations (black and white) ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
still image |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
366 ## - TRADE AVAILABILITY INFORMATION |
Detailed date of publication |
20190704 |
Availability status code |
POD |
500 ## - GENERAL NOTE |
General note |
Includes QR code. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
About the authorAcknowledgementsPrefacePart I: Key Concepts: Advertising, Gender and SocietyChapter 1: Advertising, Culture and SocietyChapter 2: The Concepts of Gender, Sex and CultureChapter 3: Portrayal of Gender in AdvertisingChapter 4: The Effects of Gendered Advertisements on AudiencesPart II: Gender, Sex and Advertising EffectivenessChapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered AdsChapter 7: Sex, Gender and Processing Gendered Advertising ContentPart III: Recommendations for the Audience, Marketers and Policy MakersChapter 8: How Can Audiences Protect Themselves?Chapter 9: How Could Marketers Help Themselves and Others?Chapter 10: What (More) Could Policy Makers Do?ReferencesIndex |
520 8# - SUMMARY, ETC. |
Summary, etc. |
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. |
Expansion of summary note |
Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sex role in advertising. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business & Management |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Gender studies, gender groups |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Psychological theory & schools of thought |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Psychology of gender |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Social, group or collective psychology |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Occupational & industrial psychology |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Media studies |
Source of heading or term |
thema |
9 (RLIN) |
15424 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Psychology |
Source of heading or term |
thema |
9 (RLIN) |
15944 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
Source of heading or term |
thema |
9 (RLIN) |
13459 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |