Details for: Virtual reality marketing : using VR to grow a brand and create impact /

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Virtual reality marketing : using VR to grow a brand and create impact / Henry Stuart.

By: Stuart, Henry [author.]Publisher: London ; New York ; New Delhi : Kogan Page, 2019Description: 1 online resource (225 pages)Content type: text Media type: computer Carrier type: online resource001: EBC5527507ISBN: 9780749482879 (e-book)Subject(s): Marketing | Marketing -- Management | Virtual reality in managementGenre/Form: Electronic books.Additional physical formats: Print version:: Virtual reality marketing : using VR to grow a brand and create impact.DDC classification: 658.80285/68 LOC classification: HF5415.13 | .S783 2019Online resources: Click to View

Contents:

An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	E-BOOK (Browse shelf(Opens below))	Available

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Enhanced descriptions from Syndetics:

If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers.

VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers.

A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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