Virtual reality marketing : using VR to grow a brand and create impact /
Stuart, Henry,
Virtual reality marketing : using VR to grow a brand and create impact / Henry Stuart. - 1 online resource (225 pages)
Includes index.
An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index.
9780749482879 (e-book)
Marketing.
Marketing--Management.
Virtual reality in management.
Electronic books.
HF5415.13 / .S783 2019
658.80285/68
Virtual reality marketing : using VR to grow a brand and create impact / Henry Stuart. - 1 online resource (225 pages)
Includes index.
An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index.
9780749482879 (e-book)
Marketing.
Marketing--Management.
Virtual reality in management.
Electronic books.
HF5415.13 / .S783 2019
658.80285/68