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Understanding aesthetics for the merchandising and design professional

By: Fiore, Ann MarieContributor(s): Kimle, Patricia AnnPublisher: Fairchild Publications, 1997001: 6945ISBN: 1563670828Subject(s): Clothing industry | Fashion | MarketingDDC classification: 338.47391 FIO
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book MAIN LIBRARY Book PRINT 338.47391 FIO (Browse shelf(Opens below)) 1 Available 046270

Enhanced descriptions from Syndetics:

Presents concepts from the field of aesthetics and design. By grasping the principles underlying successful design, this work helps the reader learn how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.

Table of contents provided by Syndetics

  • A Primer on Aesthetics
  • Defining Aesthetic Experience
  • Apparel, Body and Environment as Contributors to Aesthetic Experience
  • Value Derived from Products and Environments
  • Factors Influencing Aesthetic Evaluation or Preference
  • Elements and Principles of Design of the Apparel Product and Environment
  • Visual Elements of Design
  • Visual and Tactile Elements of Design
  • Auditory and Olfactory Elements of Design
  • Complexity, Order and Novelty
  • Principles of Design
  • Aesthetics Related Skills and the Apparel Profession
  • Creative Activities and Skills
  • Developers and Promoters of Textiles and Apparel Products
  • Application of Aesthetics Related Skills and the Apparel Profession
  • Perceiving Form: The Body and Apparel
  • Abstracting Across Products within Collections
  • Fashion Trend Forecasting
  • Communications to Promote Apparel
  • Text Features
  • Instructor's Guide provides sample course outlines, exercises, projects and tests, as well as recommended teaching techniques for applications

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