Understanding aesthetics for the merchandising and design professional
Publisher: Fairchild Publications, 1997001: 6945ISBN: 1563670828Subject(s): Clothing industry | Fashion | MarketingDDC classification: 338.47391 FIOItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | MAIN LIBRARY Book | 338.47391 FIO (Browse shelf(Opens below)) | 1 | Available | 046270 |
Enhanced descriptions from Syndetics:
Presents concepts from the field of aesthetics and design. By grasping the principles underlying successful design, this work helps the reader learn how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.
Table of contents provided by Syndetics
- A Primer on Aesthetics
- Defining Aesthetic Experience
- Apparel, Body and Environment as Contributors to Aesthetic Experience
- Value Derived from Products and Environments
- Factors Influencing Aesthetic Evaluation or Preference
- Elements and Principles of Design of the Apparel Product and Environment
- Visual Elements of Design
- Visual and Tactile Elements of Design
- Auditory and Olfactory Elements of Design
- Complexity, Order and Novelty
- Principles of Design
- Aesthetics Related Skills and the Apparel Profession
- Creative Activities and Skills
- Developers and Promoters of Textiles and Apparel Products
- Application of Aesthetics Related Skills and the Apparel Profession
- Perceiving Form: The Body and Apparel
- Abstracting Across Products within Collections
- Fashion Trend Forecasting
- Communications to Promote Apparel
- Text Features
- Instructor's Guide provides sample course outlines, exercises, projects and tests, as well as recommended teaching techniques for applications
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