Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
Publisher: London : KoganPage, 2019Edition: Second editionDescription: xvii, 364 pages : illustrations (black and white) ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volume001: 45296ISBN: 9780749484224 (pbk.) :Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planning | Business and ManagementDDC classification: 658.872 KIN LOC classification: HF5548.32 | .K566 2019Summary: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | MAIN LIBRARY Book | 658.872 KIN (Browse shelf(Opens below)) | 1 | Available | 113679 |
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Enhanced descriptions from Syndetics:
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Previous edition: 2016.
Includes bibliographical references and index.
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Reviews provided by Syndetics
CHOICE Review
Building on a foundation of basic marketing and management theories, Kingsnorth (a strategic marketing consultant from the UK) explores all major aspects of digital marketing. The book offers a road map for integrating common practices with modern methods, also affording tremendous detail with regard to the newly charted territory. Relevant statistics, tables, and exhibits are sprinkled in liberally to underscore key points. Most informative are the miniature case studies--largely, though not exclusively, from Europe--which provide important real-world examples in many areas. The volume is presented in a convenient, sequential format mirroring the typical business decision-making process, allowing readers to consult areas of especial interest to them selectively. In almost textbook fashion, the author includes chapter goals and lists of key terms to keep the reader on point. The book is a useful practical supplement for 21st-century marketers. Summing Up: Recommended. Upper-division undergraduates, graduate students, and professionals. --Sylvia D. Clark, St. John's University (NY)There are no comments on this title.