Digital marketing strategy : (Record no. 32810)
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000 -LEADER | |
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fixed length control field | 01825nam a2200349 i 4500 |
001 - CONTROL NUMBER | |
control field | 45296 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210222115718.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181203s2019 enka f b 001|0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749484224 (pbk.) : |
Terms of availability | £29.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9780749484231 (ebook) : |
Terms of availability | No price |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | StDuBDSZ |
Description conventions | rda |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5548.32 |
Item number | .K566 2019 |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | BUS |
Source | ukslc |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 KIN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kingsnorth, Simon, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Digital marketing strategy : |
Remainder of title | an integrated approach to online marketing / |
Statement of responsibility, etc. | Simon Kingsnorth. |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | KoganPage, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 364 pages : |
Other physical details | illustrations (black and white) ; |
Dimensions | 24 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
336 ## - CONTENT TYPE | |
Content type term | still image |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Previous edition: 2016. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Electronic commerce |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business and Management. |
Source of heading or term | ukslc |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | MAIN LIBRARY | MAIN LIBRARY | Book | 29/09/2020 | 29.99 | 6 | 9 | 658.872 KIN | 113679 | 24/01/2023 | 08/12/2022 | 1 | 29.99 | 22/02/2021 | Book |