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The new rules of marketing and PR [electronic resource] : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly / by David Meerman Scott.

By: Scott, David MeermanContributor(s): ProQuest (Firm)Publisher: Hoboken, N.J. : Wiley, c2009Description: xxxi, 287 p001: 45145Subject(s): Internet marketing | Public relationsGenre/Form: Electronic books.LOC classification: HF5415.1265 | .S393 2009Online resources: Click to View
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
eBooks MAIN LIBRARY Electronic Books ONLINE XX(45145.1) (Browse shelf(Opens below)) 1 Available 45145-1001

Includes index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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