The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly /

Scott, David Meerman.

The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly / [electronic resource] : by David Meerman Scott. - Hoboken, N.J. : Wiley, c2009. - xxxi, 287 p.

Includes index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.




Internet marketing.
Public relations.


Electronic books.

HF5415.1265 / .S393 2009

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