Details for: Brand media strategy : integrated communications planning in the digital era /

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Brand media strategy : integrated communications planning in the digital era / Antony Young.

By: Young, Antony, 1964- [author.]Publisher: New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Edition: Second editionDescription: 1 online resource (256 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44975ISBN: 9781137447715 (e-book)Subject(s): Branding (Marketing) | Internet marketing | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Brand media strategy : integrated communications planning in the digital era.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .Y68 2014Online resources: Click to View

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	658.827 23 (Browse shelf(Opens below))	1	Available		44975-1001

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Enhanced descriptions from Syndetics:

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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