Brand media strategy : (Record no. 32458)

MARC details
000 -LEADER
fixed length control field 01816nam a2200445 i 4500
001 - CONTROL NUMBER
control field 44975
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150116t20142014nyua ob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781137279569
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137447715 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC1812269
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL1812269
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr11000997
035 ## - SYSTEM CONTROL NUMBER
System control number (CaONFJC)MIL650588
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)893554268
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .Y68 2014
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony,
Dates associated with a name 1964-
Relator term author.
245 10 - TITLE STATEMENT
Title Brand media strategy :
Remainder of title integrated communications planning in the digital era /
Statement of responsibility, etc. Antony Young.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York :
Name of producer, publisher, distributor, manufacturer Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2014
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (256 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Young, Antony, 1964-
Title Brand media strategy : integrated communications planning in the digital era.
Edition Second edition.
Place, publisher, and date of publication New York, New York : Palgrave Macmillan, c2014
Physical description xii, 242 pages
International Standard Book Number 9781137279569
Record control number 2014001649
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1812269">https://ebookcentral.proquest.com/lib/rave/detail.action?docID=1812269</a>
Public note Click to View
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     ONLINE MAIN LIBRARY MAIN LIBRARY Electronic Books 08/09/2020   658.827 23 44975-1001 22/02/2021 1 22/02/2021 eBooks

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