Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov and Rachna Joshi Nair.
By: Pinkhasov, Misha [author.]
Contributor(s): Nair, Rachna Joshi [author.]Publisher: Hampshire, England ; New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Description: 1 online resource (237 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44969ISBN: 9781137395573 (e-book)Subject(s): Luxury goods industry | Luxuries -- Marketing | Brand name productsGenre/Form: Electronic books.Additional physical formats: Print version:: Real luxury : how luxury brands can create value for the long term.DDC classification: 338.47 LOC classification: HD9999.L852 | .P565 2014Online resources: Click to View
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 338.47 23 (Browse shelf(Opens below)) | 1 | Available | 44969-1001 |
Enhanced descriptions from Syndetics:
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed November 4, 2014).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
There are no comments on this title.