Real luxury : how luxury brands can create value for the long term /
Pinkhasov, Misha,
Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov and Rachna Joshi Nair. - 1 online resource (237 pages) : illustrations
Includes bibliographical references and index.
9781137395573 (e-book)
Luxury goods industry.
Luxuries--Marketing.
Brand name products.
Electronic books.
HD9999.L852 / .P565 2014
338.47
Real luxury : how luxury brands can create value for the long term / Misha Pinkhasov and Rachna Joshi Nair. - 1 online resource (237 pages) : illustrations
Includes bibliographical references and index.
9781137395573 (e-book)
Luxury goods industry.
Luxuries--Marketing.
Brand name products.
Electronic books.
HD9999.L852 / .P565 2014
338.47