Details for: Luxury, lies and marketing : shattering the illusions of the luxury brand /

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Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill.

By: Sicard, Marie-Claude [author.]Contributor(s): Merill, Trevor Cribben [translator.]Language: English Original language: French Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: 1 online resource (215 pages) : illustrationsContent type: text Media type: computer Carrier type: online resource001: 44918ISBN: 9781137264695 (e-book)Uniform titles: Luxe, mensonges & marketing. English Subject(s): Luxuries -- Social aspects | Luxuries -- Trademarks | Luxuries -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Luxury, lies and marketing : shattering the illusions of the luxury brand.DDC classification: 658.8 LOC classification: HB841 | .S5313 2013Online resources: Click to View

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	658.8 23 (Browse shelf(Opens below))	1	Available		44918-1001

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Enhanced descriptions from Syndetics:

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Translation of the author's Luxe, mensonges & marketing.

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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