Luxury, lies and marketing : shattering the illusions of the luxury brand /
Sicard, Marie-Claude,
Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - 1 online resource (215 pages) : illustrations
Translation of the author's Luxe, mensonges & marketing.
Includes bibliographical references and index.
9781137264695 (e-book)
Luxuries--Social aspects.
Luxuries--Trademarks.
Luxuries--Marketing.
Electronic books.
HB841 / .S5313 2013
658.8
Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - 1 online resource (215 pages) : illustrations
Translation of the author's Luxe, mensonges & marketing.
Includes bibliographical references and index.
9781137264695 (e-book)
Luxuries--Social aspects.
Luxuries--Trademarks.
Luxuries--Marketing.
Electronic books.
HB841 / .S5313 2013
658.8