Details for: The psychology of advertising › Ravensbourne University Library catalog

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The psychology of advertising [electronic resource] / Bob M. Fennis and Wolfgang Stroebe.

By: Fennis, Bob Michaël, 1968-Contributor(s): Stroebe, Wolfgang | ProQuest (Firm)Publisher: New York : Psychology Press, 2010Description: xi, 331 p001: 44526Subject(s): Advertising -- Psychological aspects | Consumers -- AttitudesGenre/Form: Electronic books.DDC classification: 659.101/9 LOC classification: HF5822 | .F456 2010Online resources: Click to View

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
eBooks	MAIN LIBRARY Electronic Books	ONLINE	659.1019 22 (Browse shelf(Opens below))	1	Available		44526-1001

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	658.872 23 Socialnomics how social media transforms the way we live and do business /	659.1 19 Advertising as communication	659.1 21 Controversies in contemporary advertising	659.1019 22 The psychology of advertising	659.10941 22 Powers of persuasion the inside story of British advertising : 1951-2000 /	659.13 23 Outdoor advertising its function in modern advertising and marketing /	659.132 23 Basics Advertising 01 : Copywriting /	Next

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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