The psychology of advertising
Fennis, Bob Michaël, 1968-
The psychology of advertising [electronic resource] / Bob M. Fennis and Wolfgang Stroebe. - New York : Psychology Press, 2010. - xi, 331 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Psychological aspects.
Consumers--Attitudes.
Electronic books.
HF5822 / .F456 2010
659.101/9
The psychology of advertising [electronic resource] / Bob M. Fennis and Wolfgang Stroebe. - New York : Psychology Press, 2010. - xi, 331 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising--Psychological aspects.
Consumers--Attitudes.
Electronic books.
HF5822 / .F456 2010
659.101/9