Advertising 2.0 [electronic resource] : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Publisher: Westport, Conn. : Praeger, 2008Description: viii, 202 p. : ill001: 44491Subject(s): Internet advertising | Internet marketing | Branding (Marketing) | Online social networksGenre/Form: Electronic books.DDC classification: 659.14/4 LOC classification: HF6146.I58 | T88 2008Online resources: Click to View| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 659.144 22 (Browse shelf(Opens below)) | 1 | Available | 44491-1001 |
Includes bibliographical references (p. [187]-198) and index.
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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