MARC details
000 -LEADER |
fixed length control field |
02219nam a2200421 a 4500 |
001 - CONTROL NUMBER |
control field |
44491 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
080410s2008 ctua sb 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
Canceled/invalid LC control number |
2008016491 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA877527 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Canceled/invalid control number |
014646571 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
9780313352966 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Canceled/invalid ISBN |
0313352968 (pbk. : alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(MiAaPQ)EBC492442 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Au-PeEL)EBL492442 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaPaEBR)ebr10289844 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CaONFJC)MIL242080 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)609858025 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MiAaPQ |
Transcribing agency |
MiAaPQ |
Modifying agency |
MiAaPQ |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF6146.I58 |
Item number |
T88 2008 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.14/4 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Tuten, Tracy L., |
Dates associated with a name |
1967- |
245 10 - TITLE STATEMENT |
Title |
Advertising 2.0 |
Medium |
[electronic resource] : |
Remainder of title |
social media marketing in a Web 2.0 world / |
Statement of responsibility, etc. |
Tracy L. Tuten. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Westport, Conn. : |
Name of publisher, distributor, etc. |
Praeger, |
Date of publication, distribution, etc. |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
viii, 202 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. [187]-198) and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Online social networks. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://ebookcentral.proquest.com/lib/rave/detail.action?docID=492442">https://ebookcentral.proquest.com/lib/rave/detail.action?docID=492442</a> |
Public note |
Click to View |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |