Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
By: Markides, Constantinos
Publisher: San Francisco, CA : Jossey-Bass, c2008Edition: 1st edDescription: xxv, 222 p. : ill001: 44389Subject(s): Creative ability in business | Organizational change | Corporations -- GrowthGenre/Form: Electronic books.DDC classification: 658.4/012 LOC classification: HD53 | .M364 2008Online resources: Click to View | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| eBooks | MAIN LIBRARY Electronic Books | ONLINE | 658.4012 22 (Browse shelf(Opens below)) | 1 | Available | 44389-1001 |
Includes bibliographical references (p. 205-210) and index.
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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